The former managing director of Sharp UK has joined Cardiff-headquartered Bot-Hive, an online platform for robotics and automation technology.
Paul Hide, who is also the former general manager of marketing at Sony UK, has been appointed as a strategic advisor.
Hide brings more than 30 years’ tech sector experience and is currently chief executive of the Association of Manufacturers of Domestic Appliances (AMDEA), having previously served as chief operating officer of Tech UK.
He said: “Industrial Automation is the fourth revolution of manufacturing and supply chain optimisation with AI and Robotics playing a critical role in enabling new solutions.
“The possibilities are immense, and Bot-Hive is well positioned to be a leading player in facilitating this new world.”
Bot-Hive has based itself in Wales with the support of the Welsh Government and the Development Bank of Wales, with offices in Bristol and Amsterdam.
Hide is the first of three new appointments to be announced in the coming months.
Co-founder and chief executive Jacques Bonfrer said: “Paul brings with him a wealth of knowledge and experience that will greatly add to what we are achieving at Bot-Hive.
“In all of Paul’s past and current roles, automation has been a key entity within the teams and organisations he has been responsible for. We are all very much looking forward to working closely with him.”